How to recognize a real handmade Berber rug?

Signs of a Handmade Rug

A handcrafted Berber rug is distinguished by its natural irregularity , evidence of hand weaving . Unlike industrial rugs, the knots are rarely perfectly aligned and the weave has slight variations.

Look at the back of the rug: on a genuine handmade rug, the pattern remains visible, while an industrial rug will have a smooth or coated back. Small flaws? These are actually signs of authenticity!


The differences between artisanal and industrial carpets

Criteria Handcrafted carpet Industrial carpet
Manufacturing Hand weaving Mechanical weaving
Reasons Irregular and unique Perfect, often too regular
Materials Natural wool, cotton Synthetics or blends
Sustainability Excellent (several decades) Varies depending on quality

The regions of origin of authentic Berber carpets

Each region of Morocco produces a distinct style of Berber carpet:

  • Beni Ouarain : White wool, geometric black patterns.
  • Azilal : Colorful and symbolic patterns, often on a cream background.
  • Boujad : Warm colors, very expressive irregular shapes.
  • Zanafi / Kilim : Flat, durable rugs, perfect for frequent use.

Why choose an authentic Berber rug?

A handcrafted Berber rug is:

  • A cultural object and a unique piece.
  • A durable and warm decoration .
  • An ethical purchase that supports Moroccan artisans.
  • A naturally hypoallergenic rug with no chemical treatments.

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